Consider sending messages back and forth to someone until one of you picks up the phone because it’s easier when you can hear each other. In other words, some people prefer speaking aloud – and being heard. That is why people are enthusiastic about voice commerce. And they should be because it can potentially transform your online business. Don’t worry if this is all new to you; we’ve got you covered. We’ll look at this cutting-edge trend and how its future holds much promise.
What Is Voice Commerce and How Does It Work?
The fusion of voice recognition technology and online purchasing through your website is known as voice commerce. It enables users to browse, search, and buy using voice commands on smartphones, smart speakers, and other devices. In other words, it’s like having your shopper ready to cater to your every whim at the sound of your voice.
Voice commerce combines e-commerce platforms with voice assistants such as Amazon’s Alexa, Google Assistant, or Apple’s Siri. They use natural language processing (NLP) and AI (artificial intelligence) to understand and respond to voice commands. (What we mean is that the robots are on their way. RUN!!)
Before taking off, use your voice assistant to find a place to go, items you’ll need for your escape, and product descriptions to ensure you have the right ones. Then, place your order, and shopping (or surviving the robot revolution) has never been simpler or more hands-free!
The Advantages of Voice Commerce
Voice commerce is more than a passing fad. It will bring incredible benefits to the table, and with so much competition for online businesses, any advantage you can get is fantastic:
Convenience: Whether you’re cooking, driving, or exercising, you can order your favorite products using voice shopping while multitasking. Voice commands are frequently faster than typing, making shopping more efficient. Voice search results are also 52% faster than text search results. Businesses gain valuable data, allowing them to understand their customers better and tailor their offerings.
Voice commerce opens up online shopping to a broader audience, including people with disabilities or limited digital literacy. People with disabilities account for slightly more than 20% of our population, but they are frequently overlooked by most businesses when it comes to accessibility.
The Difficulties of Voice Commerce
Despite its undeniable allure, voice commerce is not without its drawbacks:
While voice search is on the rise, with 27% of people using it on mobile globally, it may take some time for some consumers, particularly those who need to be more tech-savvy, to embrace voice shopping fully. Consider this if you are marketing to an older demographic, as they use voice assistants less frequently than younger generations.
Some users may hesitate to use voice assistants for shopping due to privacy and security concerns.
According to one survey, 45% of respondents said, “I don’t feel comfortable sending payment through my voice assistant,” so ensure you have strong e-commerce security measures in place to provide customers with peace of mind.
Limited product discovery:
Compared to visually scanning a website, browsing products by voice can be limited, potentially affecting sales.
Top Voice Commerce Hints
We have some hot tips to help you make the most of voice shopping and stay ahead of the competition. The good news is that you don’t need fancy technology to optimize your store for voice commerce; you can do it with any good e-commerce website builder you already have.
So buckle up, and let’s amp up your voice commerce strategy:
Voice SEO is your best friend.
Although voice SEO is crucial for voice commerce success, regular SEO is still important. Use conversational language to optimize your content, including long-tail keywords that reflect how users naturally ask questions.
Accept the power of storytelling.
- Consider more than just the descriptions of products when using voice shopping.
- Create immersive stories that will captivate and engage your customers.
- Using storytelling, paint a vivid picture of your products because your customers will want more and will have a more memorable experience.
Chatbots, come together!
Did you know that chatbots and voice assistants can collaborate to provide a unified voice commerce experience? By incorporating chatbots into your voice commerce strategy, you can offer customers instant, interactive support and excellent online customer service, making their shopping experience as smooth as a hot knife through butter.
Voice commerce has the potential to take your online business to new heights. You must understand how voice commands work, the irresistible benefits, and the challenges you may face while riding this trend. Voice commerce is already transforming the shopping experience and promises to open up a world of new possibilities. While we make fun of the robot revolution, there is a lot about AI and voice recognition that can make your online store more accessible and enjoyable.