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What is WordPress?

By Muhammad Awais
May 2, 2023

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WordPress is responsible for powering almost one-third of all websites worldwide, from simple personal blogs to complex corporate sites belonging to major corporations like Sony, Time Inc., the New York Post, and NBC. While numerous site builders and content management systems are available for free download and installation, WordPress stands out with the distinctive features that have made it the most widely used content management system available today.


WordPress vs. the Competition

WordPress is the most popular site-building package in the world, with Joomla and Drupal following closely behind. All three are free to download and use and offer a wide range of add-ons for specialized functions. However, Joomla and Drupal require technical expertise, including familiarity with HTML, CSS, and PHP. WordPress, however, is more user-friendly and includes features that allow beginners to quickly set up a site without knowledge of code or programming. Experienced users can still work at a higher level if desired.


Benefits of using the WordPress Platform

Here are some of the benefits of using WordPress.


Flexible and Adaptable

Although WordPress was originally designed to support blogging and related types of online publishing, it also powers a wide range of sites with other purposes. WordPress runs complex sites for large multinational corporations, manages small businesses, and creates personal blogs. WordPress sites can contain full-service eCommerce stores, showcase a portfolio, or host a social network, group, or podcast. Whatever a company’s requirements, the core WordPress package and various basic and premium plugins suit your site. Thanks to its many themes and easy access to its source files, WordPress is endlessly adaptable to a company’s changing needs.


WordPress was initially created to support blogging and other related forms of online publishing. However, it has since evolved to power various websites with various purposes. WordPress can handle the demands of complex websites for large multinational corporations, small businesses, and personal blogs. With WordPress, it is possible to create full-service eCommerce stores, showcase a portfolio, or even host a social network, group, or podcast.

One of the main advantages of WordPress is its flexibility, which allows it to be tailored to meet the specific requirements of any company. Additionally, thanks to the many available themes and easy access to its source files, WordPress is endlessly adaptable to a company’s changing needs. This is made possible through a combination of the core WordPress package and a wide variety of basic and premium plugins suitable for your site.

In summary, while WordPress was originally designed to support blogging and related forms of online publishing, it has since grown to become a versatile and adaptable platform that can accommodate a wide range of website needs, from simple personal blogs to complex eCommerce sites for large corporations.

Themes Offer Various Options

The WordPress platform provides a wide range of options to customize the look and functionality of a website through its vast collection of basic and premium themes, available in a constantly expanding directory. With a plethora of options to choose from, website owners can easily fine-tune the appearance of their site. The WordPress theme directory offers numerous themes for immediate use, while design marketplaces and third-party designers from various parts of the world offer thousands more for purchase. The live preview feature allows users to preview themes before installation, enabling them to change the look and layout of their WordPress website at any time.

Plugins Functionality

Although WordPress comes with all the essential components required to create a simple website, several users require additional custom functionalities to cater to their website’s specific needs. To accommodate such users, the WordPress plugin directory offers a vast collection of plugins. These plugins are small code segments designed to execute precise tasks, such as integrating a shopping cart, creating image galleries, and adding contact forms. Additionally, users can choose from hundreds of custom plugins offered by third-party developers that can be easily purchased and installed. With WordPress plugins, website owners can enable or disable them as needed, depending on the site’s development requirements.

WordPress Ranking

Achieving a high ranking on Google and other search engines heavily relies on the searchability factor. WordPress websites are known for their high rankings in search results for relevant keywords, primarily due to the frequent updates they receive and the availability of a range of tools and plugins within WordPress that help optimize content for SEO (search engine optimization).

Mobile Responsiveness

Websites must appear visually appealing on all devices, as mobile responsiveness is a crucial aspect considered by Google when ranking them. Thankfully, WordPress provides an array of responsive theme designs. With the aid of plugins and modifications to theme files, users can also transform a static website into a responsive one.

WordPress Pre-built Sections

WordPress is a software for content management systems with several attributes that simplify content publishing. Among these is a built-in blog feature that can be accessed from any device at anytime. Users who want to include a blog on their website can create one together. Even sites not dedicated to blogging can utilize this feature to add updates or announcements.

WordPress Support

The global community of WordPress enthusiasts is a driving force behind the ongoing development and security of WordPress, which is free and open source. They work tirelessly to update the source files and conduct outreach through initiatives like WordPress camps and local user groups. As a result, WordPress now powers more than 30 percent of CMS-based websites worldwide.

One reason for WordPress’s popularity is its accessibility. Even non-technical users can easily create a website using its intuitive tools, which can support sites of any size or complexity. Furthermore, a wide range of features, such as themes and plugins, are available to enhance functionality, making WordPress suitable for any website.

If you plan to build a WordPress site, it’s worth considering a hosting provider specializing in WordPress. This will streamline the process and allow you to access your WordPress dashboard directly through your account, saving you time and effort.

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